Project Description

Outback Guidance – eDrive X Series Campaign

Outdoor Banner - Exmark Giveaway
eDriveXC/XD box

As a webmaster and graphic designer for Outback Guidance through AgJunction, I worked on a variety of projects through print and web.

To promote our newest line of steering systems, I worked with our marketing and sales staff to help create a campaign to promote a new line of autosteer products that get you centimeter-level accuracy in planting, with another high-precision brand, Exmark mowers.

Configuration Designs

During trade shows, many attendees would be waiting in line to ask about our products or simply wanting to sign up for the giveaway. On the site, many users are hesitant to provide all the details needed to fulfill the requirements for the giveaway.

By tweaking an iPod click wheel script from CodePen by Asus Furai combined with the graphics I provided to our programmer, we created an interface that allow users to simply click on their application and get an entire GPS and autosteer package along with the MSRP. With an attractive interface developed for both tablet and desktop, we enabled users to interact while they were researching at home or at the booth.

In my mobile mockup, I envisioned a quick interface that would allow users to simply configure a package without entering the contest, which would allow us to use the script long after the promotion had ended, and would provide a method to contact their local dealer using location services combined with our small dealer database.

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